September 12, 2016
Today, the Bioplastic Feedstock Alliance (BFA), announced a strong position on consumer biobased content claims – calling for all on product claims to be transparent and credible. Building responsible biobased supply chains requires commitment, effort, and investment, and misleading claims can be damaging to the entire bioplastic industry, undermining efforts of industry leaders.
BFA supports the responsible development of plastics made from plant material, and works to build a more sustainable future for the bioplastics industry. BFA’s position on public claims will help drive industry wide cooperation to maintain credibility. The position specifically calls for:
- All public biobased content claims should be clear about what component (part of the package or product) it is referring to.
- Claims should state the amount of biobased content in the component
- Biobased content claims should only be made on components that have measurable, verifiable biobased content.
- Any claim made should be backed by a commitment to pursuing responsible sourcing.
- For Durable Goods, no minimum content is required for a claim, but claims must be transparent about the amount of biobased content.
- For Fast Moving Consumer Goods, a minimum of 20% biobased content is required for all claims.
- Claims should be compliant with national and/or regional regulatory guidance on environmental marketing.
“As consumers increasingly demand more sustainable products, the need for transparency from companies has never been greater,” said Erin Simon, Deputy Director, Sustainability R&D, World Wildlife Fund. “A clear position helps move the entire industry toward improved environmental sustainability by driving responsible sourcing and building trust with the public.”
With the plant-based plastic industry continuing to grow at a dramatic pace, WWF is committed to supporting BFA’s position to ensure responsible growth, encourage investments in real solutions, and improve the transparency of all public biobased content claims.